Advertorial: Online community building training timeline as Virgin Money London Marathon looms

Runners training for the Virgin Money London Marathon in just over a week’s time have been sharing their marathon experiences to create a timeline capturing the dedication of those who have gone the #extramile.

Now www.extramile.co.uk – the official runner s website of the Virgin Money London Marathon – is calling for runners to nominate the people who have helped them go the #extramile for their chance to win 250 towards their fundraising target.

Whether it’s a friend, family member, running club or personal trainer, extramile.co.uk want to hear about the people that have kept runners inspired, motivated and on track during their training journey towards the world s largest marathon. Just post the details of your chosen person with the supporting ‘#team and ‘#extramile hashtags via Instagram or Twitter to be in with a chance of winning.

The idea behind extramile.co.uk is to make training for the big day on April 13 a collective experience a place to share the highs, the lows, the unexpected and the challenges of training. Preparing for a race can sometimes be an isolating experience, so extramile.co.uk offers runners the chance to share their experiences with a community, the first time a platform of this kind has been created for the Virgin Money London Marathon.

Participants can build their own training timeline by tagging their Instagram or Twitter content with ‘#extramile’ and by the end of the marathon, all the tagged content will be collated into a time capsule, capturing months of hard work and dedication of those who’ve gone the #extramile for a good cause.

On race day, extramile.co.uk is also encouraging marathon participants to take a photo of themselves at the end of the race with their medal. All pictures shared with the supporting ‘#finisher and ‘#extramile hashtags will be automatically entered to win a weekend break at a UK spa resort.

For further information and to get involved, see www.extramile.co.uk.

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